Which of the following is not one of the steps in corporate strategy development as outlined in the text?
A) Determining corporate mission and objectives.
B) The development of an account management strategy.
C) Defining strategic business units.
D) Setting objectives and resource allocations for each strategic business unit.
E) Analyzing the corporate situation to identify potential opportunities and threats.

Question

Quizplus · Accepted Answer

The development of an account management strategy is not one of the steps in corporate strategy development as outlined in the text. The other steps include determining corporate mission and objectives, defining strategic business units, setting objectives and resource allocations for each strategic business unit, and analyzing the corporate situation to identify potential opportunities and threats.

Which of the Following Is Not One of the Steps