The basic purpose of defining strategic business units is to
A) divide the corporation into parts to facilitate strategic analysis and planning.
B) provide management opportunities in different regions.
C) allow for a more focused market perspective.
D) reorganize the personal selling operations of the firm.
E) allow maximum support of each product or line of products and to avoid expensive duplication within the corporation.

Question

Quizplus · Accepted Answer

The basic purpose of defining strategic business units is to divide the corporation into parts to facilitate strategic analysis and planning. This allows for a closer examination of each unit's strengths, weaknesses, opportunities, and threats, and enables the allocation of resources based on those findings. This helps the company to better understand each unit's individual needs and to develop strategies that will lead to their success.

The Basic Purpose of Defining Strategic Business Units Is to