If the sales organization objective is to maintain sales volume then the SBU objective is likely to be
A) hold market share.
B) build market share.
C) develop market share.
D) establish market share.
E) harvest market share.

Question

Quizplus · Accepted Answer

The sales organization objective of maintaining sales volume suggests that they already have a significant market share. Therefore, the SBU objective should focus on holding onto that market share rather than trying to build, develop, establish, or harvest more. Choice A of holding market share aligns with this objective.

If the Sales Organization Objective Is to Maintain Sales Volume