If the SBU objective is harvest market share, the primary sales tasks include all of the following except
A) provide product/market feedback.
B) service the most profitable accounts.
C) eliminate unprofitable accounts.
D) reduce service levels.
E) reduce inventories.

Question

Quizplus · Accepted Answer

When the objective is to harvest market share, the focus is on maximizing short-term profits and cash flow, which involves servicing profitable accounts, eliminating unprofitable ones, reducing service levels, and reducing inventories to cut costs. Providing product/market feedback is not a primary sales task in this context, as the focus is not on long-term market position or product development.

If the SBU Objective Is Harvest Market Share, the Primary