Porter's classification scheme for business unit strategies is referred to as
A) target marketing.
B) generic business strategies.
C) differentiation strategies.
D) universal product strategies.
E) product/market evaluation.

Question

Quizplus · Accepted Answer

Porter's classification scheme for business unit strategies is known as generic business strategies, which includes three main types: cost leadership, differentiation, and focus.

Porter's Classification Scheme for Business Unit Strategies Is Referred to as