Which of the following likely is not one of the roles of the salesforce of the firm is using a differentiation strategy?
A) Providing high quality of customer service and responsiveness.
B) Generating orders.
C) Selling nonprice benefits.
D) Selecting customers based on high price sensitivity.
E) Significant prospecting in high growth industry.

Question

Quizplus · Accepted Answer

Selecting customers based on high price sensitivity is not consistent with a differentiation strategy, which focuses on offering unique and high-quality features or benefits that cannot be easily replicated by competitors. Instead, a firm using a differentiation strategy would want to target customers who value these unique features more highly and are willing to pay a premium price for them. The other options are all important roles for a salesforce supporting a differentiation strategy, such as providing excellent customer service, emphasizing nonprice benefits, and prospecting in high-growth industries.

Which of the Following Likely Is Not One of the Roles