A low overall market share with domination in a particular region or segment is usually indicative of a company employing this business unit strategy:
A) segmenting.
B) regional.
C) differentiation.
D) niche.
E) low cost.

Question

Quizplus · Accepted Answer

The strategy of dominating a specific niche or region while maintaining a low overall market share is called a niche strategy. This allows the company to focus on meeting the needs of a particular customer segment, which can lead to a competitive advantage and higher profitability.

A Low Overall Market Share with Domination in a Particular