Which of the following likely is not one of the roles of the salesforce of the firm is using a low-cost supplier strategy?
A) Servicing large current customers.
B) Pursuing large prospects.
C) Selling nonprice benefits.
D) Minimizing costs.
E) Assuming significant order-taking responsibilities.

Question

Quizplus · Accepted Answer

A low-cost supplier strategy focuses on minimizing costs and competing primarily on price. Selling nonprice benefits, such as superior quality or service, does not align with a strategy that emphasizes being the lowest-cost provider.

Which of the Following Likely Is Not One of the Roles