A target market can be defined as
A) a market that is being used to test a new product.
B) a key component of the SBU definition.
C) the specific market segment to be served by a particular product.
D) the market to which all personal selling effort will be targeted.
E) a competitor's stronghold, where they hold the dominant market share.

Question

Quizplus · Accepted Answer

A target market refers to a specific group of consumers or market segment that a particular product is aimed at serving. It includes demographic, geographic, psychographic, and behavioral characteristics of potential customers. It helps companies tailor their marketing strategies to meet the expectations and demands of their target audience profitably. Therefore, option C is the most accurate choice.

A Target Market Can Be Defined as