A company's marketing communications strategy consists of a mixture that includes all of the following except
A) publicity.
B) distribution intensity.
C) advertising.
D) personal selling.
E) sales promotion.

Question

Quizplus · Accepted Answer

Distribution intensity is not a part of a company's marketing communications strategy. It refers to the level of distribution that a company decides to use for its products or services, such as whether it will sell exclusively through a select few retailers or through many different channels. While distribution is important in overall marketing strategy, it is not considered a part of marketing communications.

A Company's Marketing Communications Strategy Consists of a Mixture That