When the SBU objective is to "hold market share," which of the following is the primary sales task?
A) Service the most profitable accounts.
B) Replace lost sales with new accounts.
C) Eliminate unprofitable accounts.
D) Reduce service levels.
E) Reduce inventory.

Question

Quizplus · Accepted Answer

The primary sales task when the SBU objective is to "hold market share" is to replace lost sales with new accounts. This means that sales efforts should be focused on acquiring new customers to compensate for any potential loss in market share, while also maintaining existing customer relationships.

When the SBU Objective Is to "Hold Market Share," Which