If the sales organization objective is to minimize selling costs and clear out inventory, then the SBU objective is likely to be
A) hold market share.
B) build market share.
C) divest/liquidate market share.
D) establish market share.
E) harvest market share.

Question

Quizplus · Accepted Answer

If the sales organization is focused on minimizing selling costs and clearing out inventory, it suggests that the SBU may be struggling to generate revenue or is looking to exit the market. In this case, the objective would lean towards divesting or liquidating the market share to minimize losses and exit the market. Therefore, the best choice would be C.

If the Sales Organization Objective Is to Minimize Selling Costs