A national fast food restaurant chain, Fancy Burger, is trying to makeover their image to be more high-end. Suppose the research team for Fancy Burger conducts a blind taste test comparing Fancy's burger to burgers produced by Fancy's competitors. For the test, Fancy's burger is a full patty while the competitor's patties are just halves. Taste testers chose Fancy's burger four out of five times, so now it can run an advertisement containing the statement: "Four out of five people prefer Fancy Burger."

Question

Quizplus · Accepted Answer

Though advertisements may include the results of a taste test, the test must have been conducted fairly. The claim that four out of five people preferred Fancy's burger may be misleading since Fancy's burger was a larger patty. Taste testers may have been responding subconsciously (or consciously) to the larger quantity of food rather than taste.

A National Fast Food Restaurant Chain, Fancy Burger, Is Trying