Alky Hall owns a small chain of liquor stores in the metro area of your school. In order to bring business to a newly opened store, Hall decides to run several commercials featuring the store's specials on rum, vodka, and tequila. Hall's commercials violate FTC regulations.

Question

Quizplus · Accepted Answer

There is no regulation by the Federal Trade Commission preventing advertisements of hard liquor on over-the-air broadcasting. Perhaps it is not violative of FTC regulation, but self-regulation in the industry has been guarded in its approach to television although that appears to be changing with each season of commercial broadcasts.

Alky Hall Owns a Small Chain of Liquor Stores in the Metro