Flabby Abs, Inc. is peddling the AbFirm through local television spots. As part of its advertising campaign, the corporation claims using the AbFirm fifteen minutes every day for two weeks alone produces a loss of 30 percent body fat. The FTC declared the ad to be misleading. In order to remedy the misleading impression created by such a remarkable claim, the FTC can order Flabby Abs, Inc. to spend five million dollars on advertising to include the statement "contrary to prior claims."

Question

Quizplus · Accepted Answer

The FTC may order corrective advertising. However, just as in the case of Listerine's claim to prevent colds, the FTC may order Flabby Abs, Inc. to spend money on new advertising, but may not order Flabby Abs, Inc. to include the statement "contrary to prior claims."