Question 1

Loss of researcher control and very low response rates are problems with _____.

Accepted Answer

Loss of researcher control and very low response rates are common problems with self-completed questionnaires, particularly mailed surveys.

Question 2

Which of the following might impact the response rate of traditional mail surveys?

Accepted Answer

All of these factors (envelope, cover letter, length, and incentive) can impact the response rate of traditional mail surveys. The design and quality of the envelope can affect how likely the recipient is to open it, the cover letter can influence their willingness to participate, the length of the survey can affect their level of engagement and completion, and the presence of an incentive can encourage participation. Therefore, all of these factors should be considered and optimized to maximize the response rate.

Question 3

Generally speaking, researchers should allow at least how many weeks for individuals to respond to mail surveys?

Accepted Answer

The answer of Generally speaking, researchers should allow at least...

Question 4

Joni received an e-mail requesting her to complete a survey. There was a link to a Web site where the survey was located, so she clicked on it and completed the survey. This type of survey is called a(n) _____.

Accepted Answer

Joni completed the survey online, indicating that this was an online survey. The fact that she received an e-mail requesting participation suggests that this was also an e-mail survey. However, only one option can be chosen, and the most accurate descriptor is online survey.

Question 5

All of the following are ways to increase mail survey response rates EXCEPT _____.

Accepted Answer

Printing on only one side of the paper is not a method to increase response rates. Preliminary contact, personalization, incentives, and follow-ups have all been shown to increase response rates.

Question 6

Farah is conducting a study and she calls potential participants before she sends a survey in the mail. What approach is Farah using to increase the response rate?

Accepted Answer

Farah is using a preliminary contact approach to increase the response rate. This involves making contact with potential participants before sending the survey to make them aware of the study and its importance, which can increase their willingness to participate.

Question 7

Which type of survey is located in a high-traffic area where respondents can walk up and complete the survey on a computer screen?

Accepted Answer

A kiosk survey is specifically designed to be located in a high-traffic area where respondents can easily walk up and complete the survey on a computer screen. It is ideal for capturing immediate feedback from customers or visitors in a particular location, such as at a shopping mall, airport, or event venue. Stand-alone surveys, mall intercept surveys, touchpoint surveys, and place-based surveys may not necessarily involve a computer screen or be located in a high-traffic area.

Question 8

What is an advantage of administering survey questions in person?

Accepted Answer

Administering survey questions in person allows for the interviewer to probe complex issues and ask follow-up questions in order to gain a deeper understanding of the respondent's perspective. This is not possible with other methods such as online surveys or questionnaires where there is no opportunity for clarification or further questioning.

Question 9

All of the following are advantages of administering survey questions over the telephone EXCEPT _____.

Accepted Answer

Short interview time is not an advantage specific to telephone surveys. Telephone surveys can vary in length and may not necessarily be shorter than other survey methods. Other options like personal contact, wide geographic coverage, easy and quick access, and the ability to use a computer are more distinct advantages of telephone surveys.

Question 10

All of the following are advantages of administering survey questions electronically EXCEPT _____.

Accepted Answer

Administering survey questions electronically cannot clarify respondents' queries as effectively as with face-to-face interviews or phone surveys.

Question 11

Observational data is collected by systematically recording observations of people, events or objects.

Accepted Answer

Observational data is indeed collected by systematically recording observations of people, events or objects.

Question 12

Ethnographic researchers interpret behavior in context through observation of actual life experiences.

Accepted Answer

Ethnographic research is a qualitative research method where researchers immerse themselves in a particular cultural group or setting and observe behaviors in context. It involves studying people in their natural environment and interpreting their perspectives and experiences, rather than simply gathering data through surveys or experiments. Therefore, the statement is true.

Question 13

A content analysis does not rely on preexisting text, images or video as a data source.

Accepted Answer

A content analysis involves analyzing preexisting text, images or video as a data source.

Question 14

Interviews are helpful in gathering data when dealing with complex or sensitive issues.

Accepted Answer

Interviews allow for a deeper understanding of complex or sensitive issues by allowing the interviewer to ask follow-up questions and probe deeper into the interviewee's responses. They also allow for the interviewer to gather more nuanced information that may not be possible through other methods of data collection.

Question 15

Semistructured interviews use an interview sequence with predetermined questions for each interview.

Accepted Answer

Semistructured interviews use a flexible interview sequence with some predetermined questions and room for follow-up questions and exploration of topics.

Question 16

Focus groups do not use a moderator to guide the group's discussion.

Accepted Answer

Focus groups typically use a moderator to guide the group's discussion and keep it on track.

Question 17

An in-depth interview is a structured one-to-one discussion session between a trained interviewer and a respondent.

Accepted Answer

An in-depth interview is typically unstructured or semi-structured, allowing for flexibility and exploration of the respondent's perspectives and experiences in detail, rather than following a strict set of predetermined questions.

Question 18

Thematic apperception is when a researcher presents the respondent with ambiguous stimulus.

Accepted Answer

The answer of Thematic apperception is when a researcher presents...

Question 19

Interviewer-completed methods involve no contact with the respondents either via interview, face-to-face or via telephone.

Accepted Answer

Interviewer-completed methods, by definition, involve direct contact with respondents, either through face-to-face interviews or via telephone, to collect data.

Question 20

Mobile data collection is the use of any mobile device for data collection.

Accepted Answer

Mobile data collection refers to the use of any mobile device, such as smartphones or tablets, for collecting data.

Quiz 8: Methods of Collecting Primary Data