Which of the following was a root cause of CRM?
A)improvements in gathering of government census data
B)the success of direct-response marketing, such as direct-mail and toll-free calling
C)global integration of company data, making possible a 360 view of customers
D)ethnographic research, enabling companies to truly understand consumer behavior
E)all of the above

Question

Quizplus · Accepted Answer

The success of direct-response marketing paved the way for companies to focus on building long-term relationships with customers by collecting and utilizing data. This led to the development of CRM as a strategy for managing customer interactions and relationships. While the other options may have contributed to the growth or effectiveness of CRM, they are not root causes of its development.

Which of the Following Was a Root Cause of CRM