Which business environmental factor did not lead to companies' use of CRM?
A)It was getting harder for companies to differentiate themselves through products and brands alone.
B)Companies looked to CRM to create close and intimate bonds with their customers.
C)Media continued to become more and more centralized enabling companies to effectively and efficiently reach customers.
D)The pace of life quickened, leading consumers to demand quicker and better service.
E)all of the above

Question

Quizplus · Accepted Answer

Media becoming more centralized may have led to the use of customer relationship management, but it is not directly related to companies' use of CRM. The other options, A, B, and D, all relate to the growing need for companies to focus on building relationships with customers and providing personalized service, which is where CRM can come in handy.

Which Business Environmental Factor Did Not Lead to Companies' Use