Question 1

Your roommate is taking this class with you because he thought it would be a fun course to take, but he's an engineering major and is having trouble seeing the differences between all these IMC tools. Specifically, he doesn't really see much difference between advertising and sales promotion. Discuss four differences between advertising and sales promotion to help him understand better.

Accepted Answer

The answer of Your roommate is taking this class with...

Question 2

As described in "It's a Wrap" at the end of the chapter, what were the results of the Favorite Animal Contest?

Accepted Answer

The answer of As described in "It's a Wrap" at...

Question 3

The Upromise program that was described in the "Hands-On" case at the end of the chapter can be described as a "win-win" situation. Describe the Upromise promotion and explain why you think it is a "win-win" situation?

Accepted Answer

The answer of The Upromise program that was described in...

Question 4

MINI-CASE
Kraft is known for its cheese products, but this company also manufactures several consumer packaged goods products, such as mayonnaise, salad dressing, barbeque sauce, macaroni and cheese, and other types of food products that are sold in grocery stores. A large portion of Kraft's marketing communication budget (i.e., more than 50 percent) is spent on incentives given to wholesalers and retailers to get its products to the consumers.
-Refer to Mini-Case. What is the target audience called that Kraft is targeting with incentives to get its products to consumers in the stores? Name and describe the other targets of sales promotion as well.

Accepted Answer

The answer of MINI-CASE
Kraft is known for its cheese products,...

Question 5

MINI-CASE
Kraft is known for its cheese products, but this company also manufactures several consumer packaged goods products, such as mayonnaise, salad dressing, barbeque sauce, macaroni and cheese, and other types of food products that are sold in grocery stores. A large portion of Kraft's marketing communication budget (i.e., more than 50 percent) is spent on incentives given to wholesalers and retailers to get its products to the consumers.
-Refer to Mini-Case. What audience is Kraft targeting in this case, and what are the two primary roles of this type of promotion?

Accepted Answer

The answer of MINI-CASE
Kraft is known for its cheese products,...

Question 6

MINI-CASE
Kraft is known for its cheese products, but this company also manufactures several consumer packaged goods products, such as mayonnaise, salad dressing, barbeque sauce, macaroni and cheese, and other types of food products that are sold in grocery stores. A large portion of Kraft's marketing communication budget (i.e., more than 50 percent) is spent on incentives given to wholesalers and retailers to get its products to the consumers.
-Refer to Mini-Case. What type of promotion could Kraft provide to retailers to call their customers' attentions to Kraft's products? Discuss different examples of this type of promotion.

Accepted Answer

The answer of MINI-CASE
Kraft is known for its cheese products,...

Quiz 16: Sales Promotion, Events, and Sponsorships

As described in "It's a Wrap" at the end of the chapter, what were the results of the Favorite Animal Contest?

The Upromise program that was described in the "Hands-On" case at the end of the chapter can be described as a "win-win" situation. Describe the Upromise promotion and explain why you think it is a "win-win" situation?