Account planning is a much tasked about, much hyped function is also referred to as the______________
A) boutique function
B) prime function
C) ghost function
D) non-prime function
Correct Answer:
Verified
Q11: Placement of advertisements inside or outside transportation
Q12: _ the number of people or households
Q13: The total net audience exposed to prepared
Q14: The effectiveness of advertising is improved through
Q15: The practice of making spoofs or parodies
Q17: An agency can also handle overall advertising
Q18: Mixing continuity and flighting strategies in media
Q19: Typical ad agency clients contain businesses and
Q20: _ agencies specialize in endorsement of brands
Q21: Palmer opened the first American advertising agency,
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