Question 1

_____________ is the measurements which are based on respondents who either say with assurance that they have looked into a given magazine.

Accepted Answer

Exposure in this context refers to the measurement based on respondents who assert that they have seen or looked into a given magazine, indicating their level of exposure to the content.

Question 2

Drawings of a series of sequential frames to indicate the conception of a television commercial is known as

Accepted Answer

A storyboard is a visual representation consisting of a series of drawings or illustrations that outline the sequence of scenes or shots for a television commercial, film, animation, or other multimedia presentations. It serves as a planning tool for visual storytelling, allowing creators to visualize and organize their ideas before production begins.

Question 3

Core brand values should be predictable via________.

Accepted Answer

Core brand values are best communicated through consistent messages, which help to build a reliable and trustworthy brand image in the minds of consumers.

Question 4

The first printed advertisements were single sheets, printed on one side, that nowadays would be called_________.

Accepted Answer

The first printed advertisements were single sheets, printed on one side, which are now referred to as fliers.

Question 5

Infomercials often look like other types of television shows, including ________.

Accepted Answer

The answer of Infomercials often look like other types of...

Question 6

Create services are two pronged, and involve copywriting and ____________

Accepted Answer

Create services typically involve copywriting and graphics, as these are essential components in developing creative content and visual elements for marketing and advertising.

Question 7

Lintas and Mudra communications, started as ______________of Hindustan Unilever Ltd., and Reliance, respectively.

Accepted Answer

Lintas and Mudra communications originally started as in-house agencies for Hindustan Unilever Ltd., and Reliance, respectively, meaning they were created internally to serve the advertising needs of these companies before evolving into broader, independent agencies.

Question 8

Which of the following are agency personnel who undertake investigate to support a campaign?

Accepted Answer

The answer of Which of the following are agency personnel...

Question 9

Television advertising that include a telephone numeral for ordering is an example of__________.

Accepted Answer

Direct-response advertising is designed to elicit an immediate response from the viewer, such as calling a phone number to order a product or service. This type of advertising often includes a telephone number for this purpose.

Question 10

Positioning is a concept given by

Accepted Answer

Positioning is a concept introduced by Al Ries and Jack Trout in the marketing and advertising industry. They emphasized the importance of creating a distinct position in the mind of the target audience to differentiate a brand or product from its competitors.

Question 11

Placement of advertisements inside or outside transportation vehicles is known as

Accepted Answer

Transit advertising refers to the placement of ads on or within public transportation vehicles (such as buses, subways, and trains) or in the areas where public transportation is used (like stations). This method is used to reach commuters and travelers effectively.

Question 12

_______________ the number of people or households who are exposed to a medium.

Accepted Answer

Audience refers to the number of people or households exposed to a medium, such as television, radio, or online platforms.

Question 13

The total net audience exposed to prepared periodical, outdoor, television or radio advertising is _____________.

Accepted Answer

Audience accumulation refers to the total net audience that has been exposed to specific advertising content across different media platforms such as periodicals, outdoor, television, or radio. It measures the reach of the advertising campaign.

Question 14

The effectiveness of advertising is improved through ________________.

Accepted Answer

Advertising research helps to improve the effectiveness of advertising by providing insights into consumer behavior, preferences, and motivations.

Question 15

The practice of making spoofs or parodies of corporate and political advertisement is known as _______________.

Accepted Answer

The answer of The practice of making spoofs or parodies...

Question 16

Account planning is a much tasked about, much hyped function is also referred to as the______________

Accepted Answer

Account planning is often referred to as the "ghost function" because it operates behind the scenes, influencing strategies and campaigns without being the most visible part of the process.

Question 17

An agency can also handle overall advertising and ________ strategy and sales promotions for its customers.

Accepted Answer

Brand management involves developing and maintaining a brand's image, which is a key part of overall advertising strategy.

Question 18

Mixing continuity and flighting strategies in media scheduling is known as

Accepted Answer

Pulsing combines elements of both continuity and flighting strategies in media scheduling, allowing for a baseline level of advertising with bursts of higher intensity to boost visibility during key times.

Question 19

Typical ad agency clients contain businesses and ________, non-profit organization and government agency.

Accepted Answer

Corporation is a legal entity that is separate and distinct from its owners. It is a common form of business organization for large companies.

Question 20

________ agencies specialize in endorsement of brands in the various socialmedia platforms like blogs, social network sites, Q&A sites, discussion forums,micro blogs etc.

Accepted Answer

Social media agencies specialize in the promotion and endorsement of brands across various social media platforms, leveraging the unique features of each platform to engage with audiences and enhance brand visibility.

Quiz 3: Advertising and Promotion: Part A: Agency Personnel, Tv Advertising, Positioning