The 'heart and soul' of an Ad. Agency is
A) Media department
B) Account department
C) Creative service department
D) Finance department
Correct Answer:
Verified
Q4: Three common advertising appeals include
A) Objectivity, timeliness
Q5: _ are directed at a specialized and
Q6: Which of the following is usually NOT
Q7: The most important element of "marketing mix"
Q8: Which one of the following is not
Q9: _ is direct communications with carefully targeted
Q10: Corporate advertising concentrates on:
A) Recruitment
B) Organisational personality
C)
Q11: The first thing a reader notices in
Q12: An account in advertising parlance:
A) The budget
Q13: U. S. P. (Unique Selling Proposition) means:
A)
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