Business market segmentation is less straightforward than segmentation of consumer markets.
Correct Answer:
Verified
Q4: Generation Y, people born between 1978 and
Q5: Family and household segmentation has become more
Q6: Marketing (Big M) is not just identifying
Q7: Occupation segmentation and income segmentation are essentially
Q8: Firms that engage in unethical business practices
Q10: A niche strategy is the same as
Q11: For many marketing managers, segmentation by benefit
Q12: The largest generation is the Silent Generation.
Q13: McDonald's fell victim to confused positioning in
Q14: A perceptual map is used to compare
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