A perceptual map is used to compare consumer perceptions of each competitor's delivery against specific paired attributes.

Question

Quizplus · Accepted Answer

A perceptual map is indeed used to visually compare and plot consumer perceptions of different competitors or products against specific attributes or variables. This helps marketers understand how their brand is perceived in relation to others, and can inform product development, positioning strategies, and messaging.

A Perceptual Map Is Used to Compare Consumer Perceptions of Each