
A niche strategy is the same as Porter's focus strategy and is a concentrated target marketing approach.
Correct Answer:
Verified
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Q7: Occupation segmentation and income segmentation are essentially
Q8: Firms that engage in unethical business practices
Q9: Business market segmentation is less straightforward than
Q11: For many marketing managers, segmentation by benefit
Q12: The largest generation is the Silent Generation.
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Q15: A tertiary target market has reasonable potential
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