A tertiary target market has reasonable potential but is not suited for development immediately.
Correct Answer:
Verified
Q10: A niche strategy is the same as
Q11: For many marketing managers, segmentation by benefit
Q12: The largest generation is the Silent Generation.
Q13: McDonald's fell victim to confused positioning in
Q14: A perceptual map is used to compare
Q16: The final step in target marketing is
Q17: One of the most straightforward and popular
Q18: Which of the following is one of
Q19: In overpositioning, consumers have a very broad
Q20: Effective positioning is not affected by competitive
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