Positioning relies on the communication of one or more sources of value to customers in a way that the customer can easily make the connection between the ________.
A) cost of the product and the quality
B) way the 4Ps of the marketing mix work with one another
C) customer's needs and wants and what the product has to offer
D) product and its advertising
E) salesperson and the customer at a personal level

Question

Quizplus · Accepted Answer

Positioning is all about communicating the value that a product or brand provides to its customers. To do this effectively, it's essential to establish a clear connection between the customer's needs and wants and the benefits that the product or brand can offer. By doing so, customers will be more likely to choose and remain loyal to the product or brand, as it aligns with their personal needs and preferences.

Positioning Relies on the Communication of One or More Sources