Marketers use geographic segmentation when ________.
A) certain geographic regions have more diverse populations
B) geography determines one's likes and dislikes
C) there is evidence that consumers respond differently to marketing strategies and programs based on where they live
D) there is a strong demand for the products and services of the company in some geographic regions
E) people in some regions are richer than people in other regions

Question

Quizplus · Accepted Answer

Geographic segmentation is used when there is evidence that consumers respond differently to marketing strategies and programs based on where they live. This type of segmentation allows marketers to tailor their marketing efforts and messages to specific geographic regions to better meet the needs and preferences of consumers in those areas.

Marketers Use Geographic Segmentation When ________