A marketing manager using VALS is interested in ________ segmentation.
A) geographic
B) psychographic
C) geodemographic
D) occupational
E) educational

Question

Quizplus · Accepted Answer

VALS (Values, Attitudes, and Lifestyles) is a framework used for psychographic segmentation. It divides consumers into groups based on their values, attitudes, and behaviors. Therefore, a marketing manager using VALS is interested in psychographic segmentation.

A Marketing Manager Using VALS Is Interested in ________ Segmentation