The primary function of marketing and the entire organization, in a broader context, is to ________.
A) increase employee turnover
B) offer highly customized products
C) deliver value to the customer
D) focus on short-term benefits
E) eliminate barriers to market entry

Question

Quizplus · Accepted Answer

The primary function of marketing and the entire organization is to deliver value to the customer. Marketing aims to create, communicate, and deliver value to the target market, and the entire organization should be focused on delivering products or services that satisfy customer needs and wants. This creates a strong customer base and promotes long-term success for the organization. Increasing employee turnover, offering highly customized products, focusing on short-term benefits, and eliminating barriers to market entry may also be important goals, but they are not the primary function of marketing and the organization as a whole.

The Primary Function of Marketing and the Entire Organization, in a Broader