In the context of product characteristics, companies translate the essential benefit into physical, tangible elements known as the ________ product.
A) augmented
B) core
C) deviated
D) differentiated
E) contrasting

Question

Quizplus · Accepted Answer

The core product refers to the essential benefit that a customer is seeking to fulfill when purchasing a product. It is the primary reason why a product is purchased. Companies then translate this essential benefit into physical, tangible elements known as the core product. The other answer choices are not relevant or applicable to this concept.

In the Context of Product Characteristics, Companies Translate the Essential