A product ________ is a group of products linked through usage, customer profile, price points, and distribution channels.
A) form
B) mix
C) line
D) cycle
E) core

Question

Quizplus · Accepted Answer

A product line is a group of products that are similar or related to one another, such as a line of skincare products or a line of athletic shoes. These products are typically marketed together and are aimed at similar target customers. A product mix refers to the entire range of products that a company offers. While a product line is a subset of the product mix, the product mix may include many different product lines as well as individual products.

A Product ________ Is a Group of Products Linked Through