Combining all the products offered by a company is called the product ________.
A) line
B) mix
C) profile
D) standardization
E) function

Question

Quizplus · Accepted Answer

The term used for combining all the products offered by a company is product mix. A product mix is the set of all products and items a particular seller has for sale. It may consist of a single product line or multiple lines. Hence, option B, which is Product Mix, is the correct answer. Option A, product line, refers to a group of related products offered by a company. Option C, product profile, is not a common marketing term. Option D, standardization, refers to the process of establishing a standard for a product, while option E, function, is not related to the question.

Combining All the Products Offered by a Company Is Called