When new-to-the-world products are better, faster versions of existing products that target, for the most part, existing customers, then these products are described as ________.
A) specialized goods
B) core products
C) convenience goods
D) sustaining innovations
E) disruptive innovations

Question

Quizplus · Accepted Answer

Sustaining innovations are improvements made to existing products to better serve existing customers. They are not radical or game-changing products, but improvements on existing ones.

When New-To-The-World Products Are Better, Faster Versions of Existing Products