During the maturity phase of the product life cycle, ________.
A) sales grow, but at a rate lower than the growth stage
B) no growth in sales occurs
C) sales are low, typically with high failure rate
D) sales grow at an increasing rate in comparison to the growth stage
E) long-run drop in sales takes place

Question

Quizplus · Accepted Answer

During the maturity phase, sales continue to grow, but at a slower rate than in the growth stage. It is a period of slower sales growth and market saturation.

During the Maturity Phase of the Product Life Cycle, ________