In the ________ phase of the product life cycle (PLC), sales continue to increase but at a decreasing rate.
A) maturity
B) growth
C) introduction
D) decline
E) initial

Question

Quizplus · Accepted Answer

In the maturity phase of the PLC, sales continue to increase but at a decreasing rate as the market becomes saturated and competition increases. This is the phase where the company focuses on maintaining market share and maximizing profits.

In the ________ Phase of the Product Life Cycle (PLC)