When products like cell phones are promoted as a safety device for working women and moms, this demonstrates that one way to find "new" markets is to ________.
A) develop product penetration strategies
B) sell added benefits to the existing customers
C) reposition the existing products targeting different customer segments
D) alter the cost so more people can afford the product
E) create advertisements targeting working women and moms

Question

Quizplus · Accepted Answer

Repositioning an existing product to target a different customer segment is one way to find "new" markets. In this case, the cell phone is being positioned as a safety device for working women and moms instead of just a communication device. This strategy expands the potential customer base and can increase sales.

When Products Like Cell Phones Are Promoted as a Safety