Customers view new products much differently than companies view them. Customers care only if a product is ________.
A) new to their retail store
B) new to them
C) offered through a new outlet
D) offered online instead of at a brick-and-mortar store
E) repositioned to target new markets

Question

Quizplus · Accepted Answer

From the customer's perspective, the only thing that matters for a new product is whether it is new to them, i.e. they are not aware of the product or have not used it before. The other options (new to store/outlet, online vs brick-and-mortar, repositioned) have no direct impact on the customer's perception of newness.

Customers View New Products Much Differently Than Companies View Them