Question 1

Competitor scenarios present projections of __________.
A) how a competitor might be defeated
B) what a competitor might do
C) what level of threat exists
D) all of the above

Accepted Answer

Competitor scenarios are used to project potential actions or strategies that a competitor might undertake.

Question 2

All planning and decision making needs to be supported strongly by __________.
A) efficacy
B) creativity
C) rules
D) entropy

Accepted Answer

Creativity is essential in planning and decision making as it allows for innovative solutions and approaches to problems, enhancing the effectiveness of the outcomes.

Question 3

Creativity is the ability to __________ new ideas or concepts.
A) visualize
B) generate
C) implement
D) all of the above

Accepted Answer

Creativity involves visualizing, generating, and implementing new ideas or concepts, making all options relevant to the definition.

Question 4

During the creative process of developing ideas for a new novel, author Lily Mack began focusing her energies and resources on identifying and solving the problem of whether her main character should be a man or a woman. Mack is in the __________ stage of the creative process.
A) incubation
B) actualization
C) brainstorming
D) concentration

Accepted Answer

Mack is in the concentration stage, where she is focusing her thoughts and efforts on solving a specific problem related to her novel, which in this case is determining the gender of her main character.

Question 5

Hudson House is having a difficult time deciding how to proceed on an important research project. He feels he needs to be creative in the subjects selected for the study and the way in which data is gathered from these subjects. House goes for a walk to relax in hopes that he can unconsciously search for a solution. House is in the __________ stage of the creative process.
A) realization
B) brainstorming
C) incubation
D) actualization

Accepted Answer

House is in the incubation stage, which involves a period of rest or taking a break from conscious thought about the problem, allowing the mind to work on the problem unconsciously.

Question 6

During the creative process of developing new software, Stephen Tran experienced a moment of discovery, an instant recognition in which he realized what needed to be done to solve a problem. Tran is in the __________ stage of the creative process.
A) illumination
B) brainstorming
C) realization
D) incubation

Accepted Answer

The illumination stage of the creative process is characterized by a sudden insight or discovery, which aligns with Stephen Tran's experience of instant recognition and realization of a solution to a problem.

Question 7

At the __________ stage of the creative process, confirmation and acceptance of the new approach is sought.
A) confirmation
B) verification
C) realization
D) validation

Accepted Answer

The verification stage of the creative process involves confirming and accepting the new approach, ensuring that it works as intended and meets the necessary criteria or solves the problem it was designed to address.

Question 8

__________ is(are) a phase(s) in Osborn's creativity model.
A) Fact finding
B) Solution finding
C) Idea finding
D) All of the above

Accepted Answer

Osborn's creativity model includes several phases such as fact finding, solution finding, and idea finding, making "All of the above" the correct choice.

Question 9

Which of the following statements is not true regarding the Osborn creativity model?
A) It is designed to help overcome blockages to creativity and innovation.
B) Intense pressure and threats from the wrong sources can easily undermine the process.
C) Some degree of external pressure and self-generated tension are harmful.
D) It can be used with all types of groups.

Accepted Answer

The Osborn creativity model acknowledges that a certain degree of external pressure and self-generated tension can actually be beneficial for creativity, rather than harmful. This pressure can motivate individuals and groups to think more creatively and push beyond their usual limits.

Question 10

Distinguishing between a symptom and an actual problem occurs in the __________ phase of the Osborn creativity model.
A) application-finding
B) idea-finding
C) solution-finding
D) fact-finding

Accepted Answer

Distinguishing between a symptom and an actual problem is part of the fact-finding phase in the Osborn creativity model. This phase involves gathering information and identifying the real issues to be solved.

Question 11

Brainstorming occurs in the __________ phase of the Osborn creativity model.
A) fact-finding
B) solution-finding
C) idea-finding
D) application-finding

Accepted Answer

Brainstorming is a technique used in the idea-finding phase of the Osborn creativity model, where the goal is to generate as many ideas as possible without immediate judgment or evaluation.

Question 12

Which of the following is not one of the basic rules that should be followed in a brainstorming session?
A) criticism is encouraged
B) freewheeling is welcomed
C) quantity is wanted
D) combination and improvement are sought

Accepted Answer

Criticism is not encouraged in a brainstorming session. The goal is to generate as many ideas as possible without judgment to encourage creativity and participation.

Question 13

The __________ phase of the Osborn creativity model involves generating and evaluating possible courses of action and deciding how to implement the chosen course of action.
A) solution-finding
B) idea-finding
C) application-finding
D) fact-finding

Accepted Answer

The solution-finding phase of the Osborn creativity model is focused on generating, evaluating possible solutions, and deciding on the implementation of the chosen solution.

Question 14

Which of the following functions are performed by skilled brainstorming facilitators at IDEO?
A) lead the sessions
B) enforce rules
C) write and record the suggestions
D) all of the above are performed by facilitators

Accepted Answer

Skilled brainstorming facilitators at IDEO perform all the mentioned functions: they lead the sessions, enforce rules to ensure productive and respectful brainstorming, and write and record the suggestions to keep track of the ideas generated during the sessions.

Question 15

In the presentation of the Teamwork Competency at IDEO, by using __________, the company's clients gain insight and learn because they join IDEO designers in the creative process.
A) fact finding
B) brainstorming
C) synthesis
D) incubation

Accepted Answer

Brainstorming is a collaborative technique used by IDEO to involve their clients in the creative process, allowing them to gain insights and learn by actively participating in generating ideas and solutions.

Question 16

At IDEO, team members invite designers to help generate ideas for projects. These sessions are held in rooms with five brainstorming rules written on the walls. These rules include all of the following except:
A) quality is important
B) defer judgment
C) build on the ideas of others
D) stay focused on the topic

Accepted Answer

IDEO's brainstorming rules emphasize quantity over quality, encouraging rapid idea generation without immediate criticism. The other options (B, C, D) are indeed part of IDEO's brainstorming principles, which promote a supportive, focused, and collaborative environment.

Question 17

The Osborn creativity model is based on the assumption that __________.
A) few people can be creative if the proper environment is in place
B) most people are not creative
C) most people have the potential for greater creativity than they use
D) creativity is not natural, but can be acquired under the proper circumstances

Accepted Answer

The Osborn creativity model assumes that most people have untapped creative potential that can be developed and utilized more effectively.

Question 18

__________ makes use of technology to input and automatically disseminate ideas in real time over a computer network to all team members, each of whom may be stimulated to generate additional ideas.
A) Electronic brainstorming
B) Group decision support systems
C) Management information systems
D) Virtual reality

Accepted Answer

Electronic brainstorming utilizes technology to facilitate the sharing and generation of ideas among team members in real-time over a computer network, enhancing the brainstorming process by overcoming limitations of traditional face-to-face brainstorming sessions.

Question 19

__________ is the extent to which a product or service meets and/or exceeds customers' expectations.
A) Value
B) Excellence
C) Conformance to specifications
D) Quality

Accepted Answer

Quality is defined as the extent to which a product or service meets and/or exceeds customers' expectations, reflecting how well it aligns with the needs and desires of those it is intended for.

Question 20

__________ is a systematic and continuous process of measuring and comparing an organization's goods, services, and practices against industry leaders anywhere in the world to gain information that will help the organization improve performance.
A) Quality
B) Benchmarking
C) Total Quality Management (TQM)
D) Reengineering

Accepted Answer

Benchmarking is the process of comparing one's business processes and performance metrics to industry bests or best practices from other industries. It involves looking at standards, gathering data, and analyzing it to identify gaps in performance and areas for improvement.

Quiz 9: Using Planning and Decision Aids

Competitor scenarios present projections of __________.

All planning and decision making needs to be supported strongly by __________.

Creativity is the ability to __________ new ideas or concepts.

During the creative process of developing ideas for a new novel, author Lily Mack began focusing her energies and resources on identifying and solving the problem of whether her main character should be a man or a woman. Mack is in the __________ stage of the creative process.

During the creative process of developing new software, Stephen Tran experienced a moment of discovery, an instant recognition in which he realized what needed to be done to solve a problem. Tran is in the __________ stage of the creative process.

At the __________ stage of the creative process, confirmation and acceptance of the new approach is sought.

__________ is(are) a phase(s) in Osborn's creativity model.

Which of the following statements is not true regarding the Osborn creativity model?

Distinguishing between a symptom and an actual problem occurs in the __________ phase of the Osborn creativity model.

Brainstorming occurs in the __________ phase of the Osborn creativity model.

Which of the following is not one of the basic rules that should be followed in a brainstorming session?

The __________ phase of the Osborn creativity model involves generating and evaluating possible courses of action and deciding how to implement the chosen course of action.

Which of the following functions are performed by skilled brainstorming facilitators at IDEO?

In the presentation of the Teamwork Competency at IDEO, by using __________, the company's clients gain insight and learn because they join IDEO designers in the creative process.

At IDEO, team members invite designers to help generate ideas for projects. These sessions are held in rooms with five brainstorming rules written on the walls. These rules include all of the following except:

The Osborn creativity model is based on the assumption that __________.

__________ makes use of technology to input and automatically disseminate ideas in real time over a computer network to all team members, each of whom may be stimulated to generate additional ideas.

__________ is the extent to which a product or service meets and/or exceeds customers' expectations.

__________ is a systematic and continuous process of measuring and comparing an organization's goods, services, and practices against industry leaders anywhere in the world to gain information that will help the organization improve performance.