A company is likely to use a "local approach" to doing business abroad if the benefits from location-specific differentiation and adaptation are significant and economies of scale are small.

Question

Quizplus · Accepted Answer

The local approach is most effective when the benefits of location-specific differentiation and adaptation are significant, and economies of scale are small. This approach focuses on tailoring products and strategies to meet the unique needs and preferences of customers in specific geographic regions.

A Company Is Likely to Use a "Local Approach" to Doing