For optimal performance in the marketplace, firms must adopt a marketing strategy using the 4 P's to address consumer needs. This requires that a company does all of the following except
A) offer goods and services that best satisfy consumer needs
B) offer a price the consumer perceives is fair in return for the value received
C) make the product available at retailers that are conveniently located close to the consumer
D) use cause-related marketing efforts that are endorsed by the consumer

Question

Quizplus · Accepted Answer

For optimal performance in the marketplace, marketers need to address consumer needs and wants more effectively than competitors. That is, they have to use a marketing strategy using the 4 P's of marketing in a manner that optimally addresses consumer needs. This requires that a company
• Offers the goods or services that best satisfy consumer needs
• Offers a price the consumer perceives as fair in return for the value received
• Makes the product available at retailers that are conveniently located close to the consumer
• Promotes its marketing efforts through vehicles that effectively reach the target consumer

For Optimal Performance in the Marketplace, Firms Must Adopt a Marketing