Marketing myopia is the tendency to focus on
A) products, production, or sales and ignore specific consumer needs or important markets
B) individual consumer needs and ignore societal needs
C) consumer needs and wants and ignore business needs and wants
D) local or domestic markets and ignore international needs

Question

Quizplus · Accepted Answer

Marketing myopia refers to a short-sighted and inward-looking approach to marketing that focuses on the company's needs rather than the needs and wants of the market. It often involves concentrating on selling products and services rather than seeing the bigger picture of what consumers actually need.

Marketing Myopia Is the Tendency to Focus on