Demarketing is a strategy
A) of using only word-of-mouth communications to promote a product rather than any type of paid advertising or marketing
B) aimed at reducing demand for a company's own products because it would benefit society
C) of encouraging consumers to purchase a product through price incentives
D) of using alternative channels of distribution rather than retail stores

Question

Quizplus · Accepted Answer

Demarketing reduces demand for a company's own products because it would benefit society. A case in point is Philip Morris, USA, the cigarette manufacturer, whose website is primarily a tool for preventing smoking.

Demarketing Is a Strategy