When Arby's produces sandwiches that are preferred by their target audience, they are using the
A) selling concept
B) product concept
C) societal marketing concept
D) marketing concept

Question

Quizplus · Accepted Answer

When Arby's produces sandwiches that are preferred by their target audience they are using the marketing concept, meeting the needs and wants of target consumers.

When Arby's Produces Sandwiches That Are Preferred by Their Target