When a retail store has a big back-to-school sale in August, the store is using the
A) production concept
B) product concept
C) selling concept
D) marketing concept

Name: When a retail store has a big back-to-school sale in August, the store is using the A) production concept B) product concept C) selling concept D) marketing concept
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Question

Quizplus · Accepted Answer

The selling concept focuses on selling existing products rather than developing new ones or understanding customer needs.

When a Retail Store Has a Big Back-To-School Sale in August