When a telemarketer tries to convince you to sign up for a particular credit card, he or she is using the
A) production concept
B) product concept
C) selling concept
D) marketing concept
Correct Answer:
Verified
Q71: The production concept assumes that
A) consumers prefer
Q72: When Intel develops a newer, better computer
Q73: When Wal-Mart searches for ways to reduce
Q74: The main disadvantage of the product and
Q75: The selling concept assumes that
A) consumers prefer
Q77: The main disadvantage of the selling orientation
Q78: When a retail store has a big
Q79: The marketing concept assumes that
A) a company
Q80: When Arby's produces sandwiches that are preferred
Q81: Convenient locations, attractive products, appropriate pricing, and
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