The selling concept assumes that
A) consumers prefer products that are easily accessible and inexpensive
B) consumers, if left alone, will normally not purchase products a firm is selling
C) consumers prefer products that are of the highest quality and optimal performance
D) a company can compete more effectively if it first researches the needs, wants, and preferences of consumers

Question

Quizplus · Accepted Answer

The selling concept assumes that, consumers, if left alone, will normally not purchase products.

The Selling Concept Assumes That