The marketing era was the period from _____ when the primary focus of marketing shifted to the needs and wants of consumers and society.
A) 1870 to 1930
B) 1930 to 1950
C) 1950 to 1980
D) 1950 until the present
Correct Answer:
Verified
Q82: The societal marketing concept assumes that
A) a
Q83: When Arby's becomes involved in supporting the
Q84: Demarketing is a strategy
A) of using only
Q85: The production era was the period between
Q86: The sales era was the period between
Q88: All of the following statements are true
Q89: Marketing myopia is the tendency to focus
Q90: Key elements of the societal marketing concept
Q91: _ involves computer analysis of customer data
Q92: Through data mining, retailers hope to do
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