_____ involves computer analysis of customer data to determine patterns, profiles, or relationships for the purpose of customer profiling or predicting purchase behavior.
A) Target marketing
B) Relationship marketing
C) Data mining
D) Database marketing

Question

Quizplus · Accepted Answer

Data mining involves analyzing large sets of data to discover patterns and relationships that can be used for customer profiling or predicting purchase behavior.

_____ Involves Computer Analysis of Customer Data to Determine Patterns