The manager of a chain of fast-food restaurants has noticed that the number of breakfast customers has fallen by 50 percent in the last 6 months.The manager believes this precipitous decline may be due to the extensive marketing campaign a competitor is running to promote its "good-to-go" breakfast menu.Which of the following steps would be most likely to regain the lost customers?
A) retrain the members of the breakfast crew
B) introduce exotic items on the breakfast menu
C) match the competitors ad campaign but with lower prices
D) survey staff and customers on what changes need to be implemented

Question

Quizplus · Accepted Answer

Matching the competitor's ad campaign with lower prices would be the most effective strategy as it directly targets the reason for the decline in breakfast customers. Retraining the breakfast crew or introducing exotic items on the menu may improve the quality of service or attract new customers, but it may not address the issue of the competitor's marketing campaign. Surveying staff and customers for feedback is also helpful, but it may not result in an immediate solution to regain lost customers. Lowering prices, however, can attract price-sensitive customers who may have switched to the competitor's offering.

The Manager of a Chain of Fast-Food Restaurants Has Noticed